The awards ceremony was held during the 15th EXPOBOR and PNEUSHOW, which took place between June 26 and 28 in São Paulo
The rubber and tire retreading sector celebrated the innovation and excellence of the Brazilian industry at the ceremony to announce the winners of the first edition of the Expobor Brasil Award and the Renova Pneu 2024 Award, novelties of the 15th edition of the EXPOBOR and PNEUSHOW fairs.
Created to highlight and encourage the Brazilian rubber artifacts market, the Expobor Brasil Award has the expertise of Francal, EXPOBOR and the seal of approval of the Union of Rubber Artifacts and Tire Retreading Industries of the State of São Paulo (SINDIBOR) and the Brazilian Rubber Artifacts Industry Association (ABIARB).
The Renova Pneu 2024 Award, in turn, is an initiative promoted by Francal and PNEUSHOW, with the support of the Brazilian Association of Tire Retreaders of the State of São Paulo (ARESP), and the Brazilian Association of the Tire Retreading Segment (ABR), with the aim of recognizing and celebrating excellence, innovation and sustainability in the tire retreading sector.
One of the highlights of the ceremony was the celebration of the presence of women in the industry. The winner in Women in Retreading, one of the categories of the Renova Pneu 2024 Award, was Caroline Maldaner, from FM Pneus.
“I want to thank everyone who voted, all the women who applied, who like me dedicate themselves daily to our segment. I’d also like to thank the more than 100 women I’m representing here in this award who are part of FN Pneus, whether they’re young apprentices in the administrative department, in the commercial department or in the sales department
and management, but especially those women who are there on the shop floor, retreading the tires and who certainly make a big difference with their delicacy, their sensitivity and the care they take to retread the tire,” said Maldaner as he received the trophy.
The ceremony also paid tribute to Edgar Solano Marreiros, founder of Produflex and one of the creators of EXPOBOR. Emotional, Marreiros thanked Abdala Jamil Abdala, Chairman of Francal, for believing in the project from the first meeting between the two leaders, back in the 1990s.
Finally, the big winners of the Excellence category were announced, awarding the companies that received the highest number of votes combined from all the participants in each competition.
For the Expobor Brasil Award, Central das Correias e Correntes & Mendonça Borrachas won Excellence. In the Renova Pneu 2024 Award, the big winner was VIPAL Borrachas. The two winning companies were awarded a trip to an international event in the sector in 2025.
“We initially created the Expobor Brasil Award and the Renova Pneu 2024 Award to recognize all the efforts of both the exhibitors and the professionals who work in these companies. It was gratifying to see the commitment of the people signing up, to see that there was a campaign on the networks to attract votes. We believe that with the next editions these awards will become even stronger and will become a parameter for the market,” said Renato Cordeiro, head of Product at Francal.
Check out the winners of each category in each award below:
Expobor Brazil Award
EXCELLENCE – Central das Correias e Correntes & Mendonça Borrachas
Sustainability and Social Responsibility – Central das Correias e Correntes & Mendonça Borrachas
Contribution to the Industry – Produflex
Partnerships and collaboration in industry – Greenway
Innovation in Production Processes – Retilox Química Especial
Renova Pneu 2024 Award
EXCELLENCE – Vipal Borrachas
Tire Retreading Supplier – VIPAL Borrachas
Tire and Accessory Manufacturers – Neo Balancing Beads
Marketing Strategies – Paludo Consultoria
Retreaders – FM Pneus
Retreading Machines and Equipment – VIPAL Borrachas
Sustainability in Retreading – FM Pneus
Automotive Centers – Truck Center NSA
Tools and Accessories for Retreading – Gebor
Raw materials for retreading – VIPAL Borrachas
Women in Refurbishment – Caroline Maldaner (FM Pneus)
SERVICE
EXPOBOR AND PNEUSHOW 2024
Days and times: From June 26 to 28, from 1 p.m. to 8 p.m.
Venue: Expo Center Norte – Rua José Bernardo Pinto, 333, São Paulo – SP
Official EXPOBOR and PNEUSHOW 2024 website – click here
Official registration page – click here
About EXPOBOR
EXPOBOR, the main and largest rubber technology event in Latin America, brings together products, machinery, solutions and innovations for the production of rubber artifacts in various industrial segments, such as the automotive industry, mobility, footwear, oil, pneumatics, steel, electronics, construction, hospitality, among others. The fair offers a complete experience, including exhibitions, networking, business opportunities, congresses, seminars, lectures and special projects in partnership with academic and sector entities, making it an international benchmark in industrial technology.
About PNEUSHOW
PNEUSHOW is the sector’s leading trade fair, presenting products, machines, solutions and innovations that cover all stages of a tire’s useful life. Manufacturers, dealers, retreaders and transporters come together every two years to drive the evolution of technology on wheels and contribute to a more sustainable society. PNEUSHOW offers a complete experience for participants, with exhibitions, networking opportunities, congresses, seminars, lectures and special projects developed in collaboration with academic partners and representative sector entities. The event is an international reference in tire production and retreading technologies, connecting the present with the future of innovation in mobility.
About Francal
Francal was founded in the city of Franca, in the interior of São Paulo, in 1969. For 55 years it has contributed to fostering economic and social development, operating in 15 multiple sectors, attracting connections between national and international companies. In more than five decades, we have become one of the largest and most solid event promoters in the country and today we have 16 fairs in our portfolio. In 2024, established as an ecosystem for events, Francal envisions an upwardly mobile future in offering connections and advancing business.